According to J.D. Power, how do devices like tablets and smartphones impact SSI scores during the sales process?

Devices like tablets and smartphones greatly improve SSI (Sales Satisfaction Index) scores during the sales process by enhancing the overall customer experience. These devices allow salespeople to access a wide range of information quickly, including inventory details, vehicle specifications, and financing options, which can be presented to customers in an engaging and interactive manner. By utilizing tablets or smartphones, sales associates can provide a more personalized and efficient shopping experience, addressing customer questions and concerns in real-time. This immediacy and access to information can lead to greater customer satisfaction, as buyers appreciate the speed and clarity of the sales process, ultimately reflecting positively in SSI scores.

The use of technology in the sales environment also helps to create a modern and professional image, which can improve customer impressions and confidence in the dealership. Thus, the integration of these devices is seen as a significant enhancement to the sales process, aligning with customers' expectations for technology use in retail environments.