When is the optimal time to help a customer set up their vehicle’s mobile app?

The optimal time to assist a customer in setting up their vehicle’s mobile app is at the vehicle delivery. During this time, the customer is likely to be excited and engaged with their new Jeep, which presents a perfect opportunity to familiarize them with features and functionalities. Setting up the mobile app at this stage ensures that the customer understands how to use it alongside the vehicle's systems, which can enhance their overall experience.

Incorporating the app setup into the delivery process allows for a personal, hands-on demonstration. This can help the customer see the immediate benefits of using the mobile app, such as remote start, vehicle tracking, and diagnostics. Moreover, it ensures that any questions or concerns they might have can be addressed on the spot, which builds confidence and satisfaction with their purchase.

Other periods, such as during a test drive or in the service department, may not provide the same level of engagement and focused attention the delivery phase offers. During the test drive, the customer’s attention is typically on experiencing the vehicle itself, which may limit their ability to absorb information about the app. In the service department, the focus usually shifts to maintenance or repairs, which may detract from the customer’s enthusiasm for learning about their new features. Setting up the app at